For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Discrimination, in all its forms, is bad for business.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Our message, to people around the country and around the world, is this: Apple is open.
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Apple is this great American company that could have only happened here.
TIM COOK