From our point of view it’s important that Apple not be the developer for the world.
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Certainly some things that are very good can sometimes be used in a bad way.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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I am driven by great work and seeing people do incredible things and having a part in that.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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People are running huge enterprises off of hacking and stealing data.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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It is possible to be aware of God at all times.
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Let your joy be in your journey, not in some distant goal.
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