I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Discrimination, in all its forms, is bad for business.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Android dominates the mobile malware market.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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From our point of view it’s important that Apple not be the developer for the world.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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America is always stronger when we do things together.
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An acorn would never brag about giving shade.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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What makes Siri cool is she has a personality.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Nobody wants to buy sour milk.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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