I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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Nobody wants to buy sour milk.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Apple Watch is the most personal device we’ve ever created.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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What makes Siri cool is she has a personality.
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Apple is this great American company that could have only happened here.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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People are running huge enterprises off of hacking and stealing data.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK






