Apple Watch is the most personal device we’ve ever created.
TIM COOKYou are more powerful than you think.
More Tim Cook Quotes
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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What makes Siri cool is she has a personality.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Today, we are pleased to announce the biggest advancement in iPhone.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I don’t think Apple has to own a content business.
TIM COOK







