I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKSo let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
More Tim Cook Quotes
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Android dominates the mobile malware market.
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Excellence has become a habit.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK






