You want to be the pebble in the pond that creates the ripples for change.
TIM COOKI don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
More Tim Cook Quotes
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Without encryption, you and I wouldn’t be able to do our banking online.
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We make the best phone, we don’t make the most phones.
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I love museums. But I don’t want to live in one.
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In the long arc of time, you are only relevant if customers love you.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Price is rarely the most important thing. A cheap product might sell some units.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Anything can change, because the smartphone revolution is still in the early stages.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK






