When I find an employee who turns out to be wrong for the job,
AKIO MORITAIf you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
More Akio Morita Quotes
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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Curiosity is the key to creativity.
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Don’t do market research.
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Your business and its future are in the hands of the people you hire.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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An enemy of innovation could be your own sales force.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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If you don’t want Japan to buy it, don’t sell it.
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In the long run, no matter how good or successful you are or how clever or crafty.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA