I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITAIf you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
More Akio Morita Quotes
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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People need money, but they also want to be happy in their work and proud of it.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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When I find an employee who turns out to be wrong for the job,
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA