I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITAIn the United States businessmen often do not trust their colleagues.
More Akio Morita Quotes
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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My solution to the problem of unleashing creativity is always to set up a target.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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My concept is that anybody has creative ability, but very few people know how to use it.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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You can be totally rational with a machine.
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An enemy of innovation could be your own sales force.
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Your business and its future are in the hands of the people you hire.
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There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA