I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
More Akio Morita Quotes
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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My solution to the problem of unleashing creativity is always to set up a target.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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We all learn by imitating, as children, as students, as novices in the world of business.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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The only sure thing is that in business there are no sure things.
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You can be totally rational with a machine.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Curiosity is the key to creativity.
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In the long run, no matter how good or successful you are or how clever or crafty.
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Employees are not guilty; why should they suffer?
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If you don’t want Japan to buy it, don’t sell it.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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I feel it is my fault because I made the decision to hire him.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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The best example of this was the Apollo project in the United States.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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To have any one of these without the others is self defeating in business.
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The public does not know what is possible. We do.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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A company will get nowhere if all of the thinking is left to management.
AKIO MORITA