(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
More Akio Morita Quotes
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Employees are not guilty; why should they suffer?
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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The public does not know what is possible. We do.
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It has run consistently about 6 percent of sales at Sony – and in service.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Don’t do market research.
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The best example of this was the Apollo project in the United States.
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People need money, but they also want to be happy in their work and proud of it.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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A company will get nowhere if all of the thinking is left to management.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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In the United States businessmen often do not trust their colleagues.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA






