If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITAIf we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
More Akio Morita Quotes
-
-
If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
AKIO MORITA -
An enemy of innovation could be your own sales force.
AKIO MORITA -
When I find an employee who turns out to be wrong for the job,
AKIO MORITA -
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA -
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA -
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA -
The best example of this was the Apollo project in the United States.
AKIO MORITA -
We treat employees as a member of the family.
AKIO MORITA -
It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA -
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITA -
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA -
America looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITA -
Curiosity is the key to creativity.
AKIO MORITA -
It’s difficult to see new projects to fruition.
AKIO MORITA -
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA






