My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAThere is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
More Akio Morita Quotes
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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Don’t do market research.
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Without an organisation that can work together, sometimes over a very long period.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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If you don’t want Japan to buy it, don’t sell it.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Your business and its future are in the hands of the people you hire.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA