“There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.”

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

An enemy of innovation could be your own sales force.

All you need is the best product in the world, the most efficient production in the world and global marketing.

But make sure you don’t make the same mistake twice.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

There are three creativities: creativity in technology, in product planning, and in marketing.

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

In the United States businessmen often do not trust their colleagues.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

My concept is that anybody has creative ability, but very few people know how to use it.

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

But if you work with people, sometimes logic often has to take a backseat to understanding.

And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

The four basic ingredients for success are: you must have the will to want something; you must have the right kind of attitude.

I came here with the perfect chemist’s perception. The formula they had was perfect and any added ingredient could make it go bad or worse.

The food, the lesson, the chef, the ingredients – all the best of the best. I see why Le Cordon Bleu is world-renowned.

I have smuggled so many ingredients across so many borders, like shallot confit from Thailand, or a new sauce from New Orleans not approved by the FDA.

Cosmic terror appears as an ingredient of the earliest folklore of all races and is crystallised in the most archaic ballads, chronicles, and sacred writings.

The proportion of ingredients is important, but the final result is also a matter of how you put them together. Equilibrium is key.

The main ingredient of the first quantum revolution, wave-particle duality, has led to inventions such as the transistor and the laser that are at the root of the information society.

The crucial ingredient in the success of any brand is its claim to authenticity.