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We don’t believe in market research for a new product unknown to the public. So we never do any.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

In the long run, no matter how good or successful you are or how clever or crafty.
AKIO MORITA

Clever Crafty Good Long Matter Run Successful
All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA

Efficient Global Marketing Need Product Production World
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

Carefully Go Intuitive Night People Research Sense Want Watch
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Company Executive Leadership Necessary Personnel Quality Show Thing Way
There are three creativities: creativity in technology, in product planning, and in marketing.
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Creativity Market Plan Product Self Technology
Your business and its future are in the hands of the people you hire.
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Business Future Hand Hire People
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Blame Cause Important Mistake Pin Somebody Thing View
The public does not know what is possible. We do.
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Business Do Doe Know Public
My solution to the problem of unleashing creativity is always to set up a target.
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Always Creativity Problem Solution Target United States
When I find an employee who turns out to be wrong for the job,
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Decision Employee Fault Job Turn Wrong
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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Company Employee Management Profit Recession Responsible Risk Sacrifice
I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Anybody Assistant Else Exact Job Mean Someone Trust Want
America looks 10 minutes ahead; Japan looks 10 years.
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Ahead Country Look Minute Ten Year
My concept is that anybody has creative ability, but very few people know how to use it.
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Ability Anybody Concept Creative Few People Use
I feel it is my fault because I made the decision to hire him.
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Decision Fault Feel Hire Made People
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Began Big Country Idea Impact Ironically Quality Virtual

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