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We don’t believe in market research for a new product unknown to the public. So we never do any.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA

Ask Kind Plan Product Public Rather Want
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
Every action analysed and every responsibility assigned by an organisation chart.
AKIO MORITA

Action Analyse Assigned Chart Every Organisation Responsibility
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA

Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
An enemy of innovation could be your own sales force.
AKIO MORITA

Business Enemy Force Innovation Own Sale
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA

Best Effort Fail Future Great Make Out Peaceful Succeed
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA

Country Create Creating Game Good Merger Money Moving Namely Play Treat
Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA

Fruition Long Organisation Period Sometimes Working Together
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
AKIO MORITA

Always Best Convince Idea Leadership Life New Pass World
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
In the United States businessmen often do not trust their colleagues.
AKIO MORITA

Businessman Colleague May Moving People Trust
You can be totally rational with a machine.
AKIO MORITA

Machine People Understanding

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