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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

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Break Country Different Market Need Something Through Weapon

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Don’t do market research.
AKIO MORITA

Make Research
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

Believe Big Compensate Mistake Money Person Think Work
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
Japanese attitudes toward work seem to be critically different from American attitudes.
AKIO MORITA

Attitude Country Critical Different Seem Work
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITA

Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
Employees are not guilty; why should they suffer?
AKIO MORITA

Employee Guilt Suffer Why
Our plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITA

Ask Kind Plan Product Public Rather Want
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
Never break another man’s rice bowl.
AKIO MORITA

Another Bowl Break Man never
A company will get nowhere if all of the thinking is left to management.
AKIO MORITA

Company Left Manage Nowhere Think
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
AKIO MORITA

Aware Job Kind Making Management Manager Mean Mistake Remarkable Yera
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States

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