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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

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But make sure you don’t make the same mistake twice.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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People need money, but they also want to be happy in their work and proud of it.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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Amenities are not of great concern to management in Japan.
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