I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITAAmerica looks 10 minutes ahead; Japan looks 10 years.
More Akio Morita Quotes
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Every action analysed and every responsibility assigned by an organisation chart.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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My solution to the problem of unleashing creativity is always to set up a target.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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My solution to the problem of unleashing creativity is always to set up a target.
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In the long run, no matter how good or successful you are or how clever or crafty.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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I believe people work for satisfaction.
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Curiosity is the key to creativity.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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We treat employees as a member of the family.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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The best example of this was the Apollo project in the United States.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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An enemy of innovation could be your own sales force.
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A company will get nowhere if all of the thinking is left to management.
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But make sure you don’t make the same mistake twice.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Without an organisation that can work together, sometimes over a very long period.
AKIO MORITA