“America looks 10 minutes ahead; Japan looks 10 years.”

I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.

If management take the risk of hiring them, we have to take the responsibility for them.

The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.

We don’t believe in market research for a new product unknown to the public. So we never do any.

My solution to the problem of unleashing creativity is always to set up a target.

If we do our best and make efforts, a peaceful and great future will become ours without fail.

I believe it is a big mistake to think that money is the only way to compensate a person for his work.

A company will get nowhere if all of the thinking is left to management.

We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.

To have any one of these without the others is self defeating in business.

Amenities are not of great concern to management in Japan.

I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.

You smell good, too, said patchit’s called a shower. I was staring straight ahead. When he didn’t answer, i turned sideways. Soap. Shampoo. Hot water.Naked. I know the drill.

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

GaGa is one of my favourites. Her voice is incredible and she’s fearless and she’s ahead of the game. She’s ahead of the entire game, and I admire that.

Courage is not the absence of despair; it is, rather, the capacity to move ahead in spite of despair.

I’ve just got to let my teammates know in practice, without even telling them, that I don’t think I’m ahead of anybody.

Our best years are only ahead of us, so we got to continue to keep pushing.

I believe the way to write a good play is to convince yourself it is easy to do, then go ahead and do it with ease.

Don’t let ambition get so far ahead that it loses sight of the job at hand.