In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
EDWARD DE BONOUnhappiness is best defined as the difference between our talents and our expectations.
More Edward de Bono Quotes
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Creativity is a great motivator because it mades people interested in what they are doing.
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Creativity makes life more fun and more interesting.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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To deal with future we have to deal with possibilities. Analysis will only tell us what is.
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The effective thinker treats arrogance as the major sin of thinking.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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Complexity creates confusion, simplicity focus.
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You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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If you wait for opportunities to occur, you will be one of the crowd.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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Complexity means distracted effort. Simplicity means focused effort.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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A memory is what is left when something happens and does not completely unhappen.
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Don’t criticise a hypothesis, come up with a better one.
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I think there is a danger with young people of being dependent in the sense that they don’t acquire any identity or self-image of themselves as thinkers.
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I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
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