Perception is real even when it is not reality.
EDWARD DE BONOI’m a very loyal and unreliable friend.
More Edward de Bono Quotes
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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Don’t criticise a hypothesis, come up with a better one.
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America is not just a country, it’s an idea.
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The image that concerns most people is the reflection they see in other people’s minds.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
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The need to be right all the time is the biggest bar to new ideas.
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The effective thinker treats arrogance as the major sin of thinking.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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To me, a faith in Jesus Christ that is not aligned with the poor it’s nothing.
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We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards.
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Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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The winner is the chef who takes the same ingredients as everyone else and produces the best results.
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Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
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Creativity gives hope that there can be a worthwhile idea.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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If you do not design the future, someone or something else will design it for you.
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