Logic will never change emotion or perception.
EDWARD DE BONOThe music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.
More Edward de Bono Quotes
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Maybe the social value of truth is as a destination – so long as we do not assume we have arrived there.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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Intelligence is something we are born with. Thinking is a skill that must be learned.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Do we have the will to make poverty history?
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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I’m a very loyal and unreliable friend.
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Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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The effective thinker treats arrogance as the major sin of thinking.
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America is not just a country, it’s an idea.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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Complexity creates confusion, simplicity focus.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Unhappiness is best defined as the difference between our talents and our expectations.
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Creativity and lateral thinking have exactly the same basis as humour.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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A question is a polite way of demanding something.
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You can’t dig a different hole by digging the same one deeper.
EDWARD DE BONO