America is not just a country, it’s an idea.
EDWARD DE BONOA myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
More Edward de Bono Quotes
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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If you never change your mind, why have one?
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
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Creativity gives the possibility of some sort of achievement to everyone.
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The concept of logical thinking is selection and this is brought about by the processes of acceptance and rejection. Rejection is the basis of logical thinking.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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Perception is real even when it is not reality.
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A question is a polite way of demanding something.
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
EDWARD DE BONO