Happiness is for those who don’t really need it. So I can live without happiness.
EDWARD DE BONOA myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
More Edward de Bono Quotes
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
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I’m tired of dreaming. I’m into doing at the moment. It’s, like, let’s only have goals that we can go after.
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Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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The mind can only see what it is prepared to see.
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A question is a polite way of demanding something.
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The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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The analysis of data will not by itself produce new ideas.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Don’t criticise a hypothesis, come up with a better one.
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A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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