“There’ll always be serendipity involved in discovery.”

Your brand is formed primarily, not by what your company says about itself, but what the company does.

If you never want to be criticized, for goodness sake don’t do anything new.

If we think long term, we can accomplish things that we couldn’t otherwise accomplish.

Maintain a firm grasp of the obvious at all times.

No business can continue to shrink. That can only go on for so long before irrelevancy sets in.

E-mail has some magical ability to turn off the politeness gene in a human being.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

We are our choices. Build yourself a great story.

If you have a business model that relies on customers being misinformed, you better start working on changing your business model.

We are stubborn on vision. We are flexible on details.

It is very difficult to get people to focus on the most important things when you’re in boom times.

One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.

It’s hard to find things that won’t sell online.

Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.

I think it’s possible to be multi-rooted, rather like a banyan tree, without being deracinated.

My business is not to remake myself, but to make the absolute best of what God made.

You know, a balance-sheet is like a bikini, it shows more but it hides what is vital. I learnt to read a balance sheet and then I got fascinated by stocks.

Simple, genuine goodness is the best capital to found the business of this life upon. It lasts when fame and money fail, and is the only riches we can take out of this world with us.

Success is having to worry about every damn thing in the world, except money.

The only business of the head in the world is to bow a ceaseless obeisance to the heart.

But what I believe is that if a person’s individual rights or right to be a part of our economic system is violated under statute, we aggressively go after it. But we don’t issue mandates to businesses that you’ve got to do this and you’ve got to do that.

What India needs for prosperity is just ease of doing business.