The premium single-cup segment is the fastest-growing business within the global coffee industry.
HOWARD SCHULTZAnd with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
More Howard Schultz Quotes
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Risk more than others think safe.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Success is the by-product when you work toward the target.
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A great business has to have a conscience. You have to know who you are and who you are not.
HOWARD SCHULTZ






