We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
HOWARD SCHULTZAnd with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
More Howard Schultz Quotes
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My passion. My commitment. This is the most important thing in my life other than my family.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Cutting prices or putting things on sale is not sustainable business strategy.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Risk more than others think safe.
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People around the world, they want the authentic Starbucks experience.
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Don’t be threatened by people smarter than you.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Success is best when it is shared.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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If you want to achieve widespread impact and lasting value, be bold.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Success is the by-product when you work toward the target.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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The challenge of the retail business is the human condition.
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Always challenge the old ways.
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