I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
HOWARD SCHULTZ
Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
More Howard Schultz Quotes
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
HOWARD SCHULTZ -
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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My passion. My commitment. This is the most important thing in my life other than my family.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Always challenge the old ways.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
HOWARD SCHULTZ