People around the world, they want the authentic Starbucks experience.
HOWARD SCHULTZDon’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
More Howard Schultz Quotes
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Risk more than others think safe.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
HOWARD SCHULTZ