“Your brand is your culture.”

Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.

If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

Your culture is your brand.

SEO expertise is a core need for today’s online businesses.

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.

Envision, create, and believe in your own universe, and the universe will form around you.

Problems are just mile markers. Each one we pass means we’ve gotten better.

If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.

The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.

There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.

The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.

Customer service shouldn’t just be A department, it should be the entire company.

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Whatever you are thinking, think bigger.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

What’s the best way to build a brand for the long term? In a word: culture.

From the last tears of sorrow emerged the brand new love.

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.

Your culture is your brand.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

The most sensible thing to do to people you hate is to drink their brandy.