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Help shape the stories that people are telling about you.

Tony Hsieh

If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
TONY HSIEH

Basic Contribution Food Money Worry Yourself
Envision, create, and believe in your own universe, and the universe will form around you.
TONY HSIEH

Believe Form Spiritual Universe Vision Yourself
A great brand is a story that never stops unfolding.
TONY HSIEH

Brand Greatness Stop
I’d rather spend money on things that improve the customer experience than on marketing.
TONY HSIEH

Customer Improvement Marketing Money
Learn by doing. Theory is nice, but nothing replaces actual experience.
TONY HSIEH

Big Learning Thinking
Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
TONY HSIEH

Hard Hug Measurement Value
Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
TONY HSIEH

Company Culture Customer Employee Print Yourself
Chase the vision, not the money, the money will end up following you.
TONY HSIEH

End Follow Money Vision
Just figure out what your personal values are then just make those the corporate values.
TONY HSIEH

Corporate Personal Value
Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
TONY HSIEH

Big Connection Control Happiness Relationship Vision
The brand is just a lagging indicator of a company’s culture.
TONY HSIEH

Brand Company Culture
Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
TONY HSIEH

Call Company Customer Feeling View
Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
TONY HSIEH

Acceptance Adapt Change Comfortable Company Enough Quick Response Status
Don’t be cocky. Don’t be flashy. There’s always someone better than you.
TONY HSIEH

Attitude Better Humble Yourself
SEO expertise is a core need for today’s online businesses.
TONY HSIEH

Business Day Digital Need Online
Whatever you are thinking, think bigger.
TONY HSIEH

Big Thinking Yourself

Help shape the stories that people are telling about you.

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Help shape the stories that people are telling about you.

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