“Whatever you’re thinking, think bigger.”

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

The brand is just a lagging indicator of a company’s culture.

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Zappos is a customer service company that just happens to sell shoes.

Inspire other communities and cities to reinvent themselves.

The best leaders are servant leaders – they serve those they lead.

The best businesses are really ones that can combine passion, profits, and purpose.

If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.

Things are never as bad or as good as they seem.

I made a list of the happiest periods of my life & I realized that none of them involve money.

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Get the culture right, and everything else just falls into place.

Help inspire people to realize they are capable of changing the world.

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

The essence of this thing you do should be that it makes a big difference to the person receiving the gift. up.

I said “I’ve had pho,” and then he goes, “Oh, what do you get, the number one big bowl?” I was like, “Come on, man

Just the slightest turn toward the inside is a very big thing.

We’re all waiting for the opportunity to do big films but you have to wait your turn – unless you get offered something like Twilight when you’re 20! Otherwise, you just have to keep slogging away.

I hope baseball doesn’t get to the point where everyone’s saying, ‘He takes it [steroids]. He takes it. He takes it!’ because not all of us do. I’ve been big my whole life, and I’ll always be big. That’s all natural.

I find auditioning to be a very illusive process, where actors come in with this really big result with no process, so it’s a lie already at work.

The big secret about Art is that no one wants it to be true.

People always – when you rise, whenever you’re getting to a point where you’re a very big band, which is a very rare thing, there are always going to be people that aren’t going to like you.