What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEHWhatever you’re thinking, think bigger.
More Tony Hsieh Quotes
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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For individuals, character is destiny. For organizations, culture is destiny.
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Help inspire people to realize they are capable of changing the world.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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Chase the vision, not the money, the money will end up following you.
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Things are never as bad or as good as they seem.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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The brand is just a lagging indicator of a company’s culture.
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Just figure out what your personal values are then just make those the corporate values.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
TONY HSIEH






