Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
HOWARD SCHULTZI believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
More Howard Schultz Quotes
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Success is best when it is shared.
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Who wants a dream that’s near-fetched?
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Success is the by-product when you work toward the target.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Success is something that has to be earned every day.
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If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ






