Always challenge the old ways.
HOWARD SCHULTZI believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
More Howard Schultz Quotes
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A great business has to have a conscience. You have to know who you are and who you are not.
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Success is the by-product when you work toward the target.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Success is something that has to be earned every day.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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This may sound a bit naive, but I got here by believing in big dreams.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ






