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To be successful, you must be daring, be first and be different.

Ray Kroc

It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC

Beautiful Food Kind Mindset
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
None of Us is as Good as All of Us.
RAY KROC

Goodness Inspirational Team Work
Adversity can strengthen you if you have the will to grind it out.
RAY KROC

Adversity Hustle Strength Yourself
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
RAY KROC

Avoid Customer Restaurant
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness

To be successful, you must be daring, be first and be different.

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To be successful, you must be daring, be first and be different.

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