We take the hamburger business more seriously than anyone else.
RAY KROCThat’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
More Ray Kroc Quotes
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It is no achievement to walk a tightrope laid flat on the floor.
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Are you green and growing or ripe and rotting?
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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You’re only as good as the people you hire.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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The quality of a leader is reflected in the standards they set for themselves.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROC