“That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.”

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

If you’re not a risk taker, you should get the hell out of business.

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

The first dollar is the most you will get if you don’t love what you are doing.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

Look for a situation in which your work will give you as much happiness as your spare time.

Quality means doing it right when no one is looking.

Do something worth remembering.

I’m serious when I do my work. I’m not serious when I’m home with my kids.

We will make it because we are young and we will never, never give up.

All I was doing was trying to get home from work.

Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.

If you look for perfection, you’ll never be content.