Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROCWhen the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
More Ray Kroc Quotes
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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The more I help others to succeed, the more I succeed.
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Mankind will discover objects in space sent to us by the watchers.
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We need god to prosper those without him will not.
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To be successful, you must be daring, be first and be different.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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We take the hamburger business more seriously than anyone else.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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When you’re green, your growing. When you’re ripe, you rot.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Tomorrow at sunrise I shall no longer be here.
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If you’ve got time to lean, you’ve got time to clean.
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The third big war will begin when the big city is burning.
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No one of us is more important than the rest of us.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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In business for yourself, but not by yourself.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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All money means to me is a pride in accomplishment.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC