In business for yourself, but not by yourself.
RAY KROCWhen the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
More Ray Kroc Quotes
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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There’s a lot more future in hamburgers than in baseball.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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When you’re green, your growing. When you’re ripe, you rot.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Adversity can strengthen you if you have the will to grind it out.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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We take the hamburger business more seriously than anyone else.
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We need god to prosper those without him will not.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC