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You’ll learn more about a road by traveling it than by consulting all the maps in the world.

Ray Kroc

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
I suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC

Life Myself Stupidity Suffering
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success

You’ll learn more about a road by traveling it than by consulting all the maps in the world.

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You’ll learn more about a road by traveling it than by consulting all the maps in the world.

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