When you’re green, your growing. When you’re ripe, you rot.
RAY KROCWhen you’re green, your growing. When you’re ripe, you rot.
RAY KROCMcDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROCFrom the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROCThere’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROCLuck is a dividend of sweat.
RAY KROCI believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROCWe have an obligation to give something back to the community that gives so much to us.
RAY KROCAfter there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROCIf my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROCThe definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROCI like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROCI wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROCIt is no achievement to walk a tightrope laid flat on the floor.
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCNone of Us is as Good as All of Us.
RAY KROC