“After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.”

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

The first dollar is the most you will get if you don’t love what you are doing.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

The more I help others to succeed, the more I succeed.

Are you green and growing or ripe and rotting?

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

The quality of a leader is reflected in the standards they set for themselves.

Adversity can strengthen you if you have the will to grind it out.

If you believe in it, and you believe in it hard, it is impossible to fail.

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

In prosperity God is heard, and that is a blessing; but in adversity God is seen, and that is a greater blessing.

America is a country of inventors, and the greatest of inventors are the newspaper men.

I have a great need for Christ: I have a great Christ for my need.

One of the most important rules for success is this: Every great success is the result of hundreds and thousands of small efforts and accomplishments that no one sees or appreciates.

Other women looked on me as a rival. And it pained me a great deal.

Wisdom is the right use of knowledge. To know is not to be wise. Many men know a great deal, and are all the greater fools for it. There is no fool so great a fool as a knowing fool. But to know how to use knowledge is to have wisdom.

Jesus did not promise to change the circumstances around us. He promised great peace and pure joy to those who would learn to believe that God actually controls all things.

When you’re great! You attract great! When you’re average! You attract average!