The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCI was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
More Ray Kroc Quotes
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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The first dollar is the most you will get if you don’t love what you are doing.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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The quality of a leader is reflected in the standards they set for themselves.
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Adversity can strengthen you if you have the will to grind it out.
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No one of us is more important than the rest of us.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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To be successful, you must be daring, be first and be different.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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In my experience, good executives don’t make mistakes.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC