Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROCTomorrow at sunrise I shall no longer be here.
More Ray Kroc Quotes
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The third big war will begin when the big city is burning.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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All money means to me is a pride in accomplishment.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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Look after the customer and the business will take care of itself.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC






