No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROCCustomers tend to avoid a restaurant that’s going aswamp in its own sludge.
More Ray Kroc Quotes
-
-
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC -
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC -
Tomorrow at sunrise I shall no longer be here.
RAY KROC -
No one of us is more important than the rest of us.
RAY KROC -
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC -
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC -
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC -
If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC -
In my experience, good executives don’t make mistakes.
RAY KROC -
The third big war will begin when the big city is burning.
RAY KROC -
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC -
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROC -
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC -
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC -
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC