To be successful, you must be daring, be first and be different.
RAY KROCThe first dollar is the most you will get if you don’t love what you are doing.
More Ray Kroc Quotes
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If you’re not a risk taker, you should get the hell out of business.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
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In business for yourself, but not by yourself.
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All money means to me is a pride in accomplishment.
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If you’ve got time to lean, you’ve got time to clean.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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We take the hamburger business more seriously than anyone else.
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Mankind will discover objects in space sent to us by the watchers.
RAY KROC