None of Us is as Good as All of Us.
RAY KROCThe first dollar is the most you will get if you don’t love what you are doing.
More Ray Kroc Quotes
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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We provide food that customers love, day after day after day. People just want more of it.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Tomorrow at sunrise I shall no longer be here.
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You must perfect every fundamental of your business if you expect it to perform well.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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It is no achievement to walk a tightrope laid flat on the floor.
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We need god to prosper those without him will not.
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If you’ve got time to lean, you’ve got time to clean.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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No one of us is more important than the rest of us.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
RAY KROC