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The more I help others to succeed, the more I succeed.

Ray Kroc

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning
Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
RAY KROC

Creativity Job Myself Word Work
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe International Talk Thinking World
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
If you’ve got time to lean, you’ve got time to clean.
RAY KROC

Cleaning Time Yourself
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal

The more I help others to succeed, the more I succeed.

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The more I help others to succeed, the more I succeed.

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