The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROCOur aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
More Ray Kroc Quotes
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If you’ve got time to lean, you’ve got time to clean.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Mankind will discover objects in space sent to us by the watchers.
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When you’re green, your growing. When you’re ripe, you rot.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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We take the hamburger business more seriously than anyone else.
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Creativity is a highfalutin’ word for the work I have to do between now and Tuesday.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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We provide food that customers love, day after day after day. People just want more of it.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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All money means to me is a pride in accomplishment.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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Adversity can strengthen you if you have the will to grind it out.
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It is no achievement to walk a tightrope laid flat on the floor.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Look after the customer and the business will take care of itself.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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Tomorrow at sunrise I shall no longer be here.
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We need god to prosper those without him will not.
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It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC