Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROCOur aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
More Ray Kroc Quotes
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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You’re only as good as the people you hire.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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The more I help others to succeed, the more I succeed.
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I was an overnight success all right, but 30 years is a long, long night.
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Adversity can strengthen you if you have the will to grind it out.
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When you’re green, your growing. When you’re ripe, you rot.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Are you green and growing or ripe and rotting?
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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If you believe in it, and you believe in it hard, it is impossible to fail.
RAY KROC