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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

Ray Kroc

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC

Achievement Happiness Joy Result
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
We have an obligation to give something back to the community that gives so much to us.
RAY KROC

Community Fulfill Generosity Obligation
I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROC

Appearance Machine Myself Opportunity
In business for yourself, but not by yourself.
RAY KROC

Business Team Work Yourself
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC

Accomplishment Happiness Pride Risk Walk

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

Related Topics

Popular Authors

More Ray Kroc Quotes