The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROCWhen you’re green, your growing. When you’re ripe, you rot.
More Ray Kroc Quotes
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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When you’re green, your growing. When you’re ripe, you rot.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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The quality of a leader is reflected in the standards they set for themselves.
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We take the hamburger business more seriously than anyone else.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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You must perfect every fundamental of your business if you expect it to perform well.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Adversity can strengthen you if you have the will to grind it out.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC






