Your brand is your culture.
TONY HSIEHDon’t play games that you don’t understand, even if you see lots of other people making money from them.
More Tony Hsieh Quotes
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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The brand is just a lagging indicator of a company’s culture.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Envision, create, and believe in your own universe, and the universe will form around you.
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Zappos is a customer service company that just happens to sell shoes.
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The best businesses are really ones that can combine passion, profits, and purpose.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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SEO expertise is a core need for today’s online businesses.
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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Whatever you are thinking, think bigger.
TONY HSIEH






