What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEHWhatever you’re thinking, think bigger.
More Tony Hsieh Quotes
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Zappos is a customer service company that just happens to sell shoes.
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Help inspire people to realize they are capable of changing the world.
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Problems are just mile markers. Each one we pass means we’ve gotten better.
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Help shape the stories that people are telling about you.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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To never forget that the most important thing in life is the quality of life we lead.
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Without conscious and deliberate effort, inertia always wins.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
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I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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The brand is just a lagging indicator of a company’s culture.
TONY HSIEH






