David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSI still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
More Tom Peters Quotes
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Don’t ‘tolerate’ mistakes. Embrace them!
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Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
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Effective listening is a professional achievement-achieved only through hard work.
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Rewards should go to teams as a whole.
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Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
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Mistakes are life. Mistakes are not to be tolerated…they are to be encouraged. The bigger the better.
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Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
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The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
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Hire disrespectful people.
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
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You can only improve what you measure.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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What have you done lately – this week – to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
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Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS