Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERSI’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
More Tom Peters Quotes
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If the person you delegated to does the job twice as well as you would have done it, consider yourself a leader.
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Your calendar never lies. All we have is our time. The way we spend our time is our priorities, is our strategy. Your calendar knows what you really care about. Do you?
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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If you love your company and love what you do, you will serve your customers better-period!
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…high end does not necessarily equal high price. It’s a matter of attitude.
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If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
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Authority never matches responsibility. That’s one of the great myths and delusions of all times. Winning managers and individual performers at all levels know that effectiveness means building your own network and creating your own authority.
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Treat the customer as an appreciating asset.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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Knowing when to take your losses is an essential part of eventual success.
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I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
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People of all demographic categories and geographic regions will access a good digital library.
TOM PETERS







