David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSSouth Africa has all the tools to compete in the new global village – an eager workforce, ready to take on any challenge.
More Tom Peters Quotes
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Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
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Stop being conned by the old mantra that says, ‘Leaders are cool, managers are dweebs.’ Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
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The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
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Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
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For me, reading is reading.
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Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
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Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
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Treat the customer as an appreciating asset.
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TRUST, not technology, is the issue of the decade.
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Excellent firms don’t believe in excellence – only in constant improvement and constant change.
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Have you set high standards in the past that make it clear what level of performance you demand?
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To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
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Like it or not – and often we don’t – power is a pervasive phenomenon. From midnight decisions in the Oval Office that risk the lives of young Americans to quarrels over the kitchen table, power is part of every human equation.
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Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
TOM PETERS