As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERSSouth Africa has all the tools to compete in the new global village – an eager workforce, ready to take on any challenge.
More Tom Peters Quotes
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Hire disrespectful people.
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Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
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One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
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I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
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Appreciation, applause, approval, respect – we all love it!
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.
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Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
TOM PETERS







