If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERSHire disrespectful people.
More Tom Peters Quotes
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
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What have you done lately – this week – to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
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I think it’s wonderful to save the world, but you need to be part of the world, too.
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A passive approach to professional growth will leave you by the wayside.
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The simple act of paying positive attention to people has a great deal to do with productivity.
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The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
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We often hear that the digital age has resulted in a devaluing of time, space, and place. But I wonder if theseclaims are exaggerated.
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All business success rests on something labeled a sale, which at least momentarily weds company and customer.
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A completely free library is as rare as a truly free lunch.
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You are your projects!
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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He who makes the quickest, coolest prototypes reigns!
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Entrepreneurs have no memories. They take on the world with a completely fresh view.
TOM PETERS







