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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.

Tom Peters

You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
TOM PETERS

Business Dull Lunch
Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
TOM PETERS

Better Body Feel Soul
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
The thing that keeps a business ahead of the competition is excellence in execution.
TOM PETERS

Business Competition Excellence
I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
TOM PETERS

Coffee Kids Passion
Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
TOM PETERS

Devil Entrepreneur Phones
Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
TOM PETERS

Biotech Business Cease Dream Engorged
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
Success requires a persistent misreading of the odds.
TOM PETERS

Misreading Odds Persistent
A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
TOM PETERS

Book Growing Hallmark Parks
Effective listening is a professional achievement-achieved only through hard work.
TOM PETERS

Achievement Effective Hard Listening Work
Learning is a matter of intensity not elapsed time.
TOM PETERS

Learning Matter Teaching
If your company has a clean-desk policy, the company is nuts and you’re nuts to stay there.
TOM PETERS

Clean Desk Company Nuts Office Policy
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERS

Business Educational Inspirational
If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS

Ambiguity Era Flaws Mars Unprecedented Volatility
Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures.
TOM PETERS

Business Design Poor Process Quality

The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.

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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.

Related Topics

Popular Authors

More Tom Peters Quotes