The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERSAll business success rests on something labeled a sale, which at least momentarily weds company and customer.
More Tom Peters Quotes
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We often hear that the digital age has resulted in a devaluing of time, space, and place. But I wonder if theseclaims are exaggerated.
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Success requires a persistent misreading of the odds.
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Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
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For me, reading is reading.
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I find digital content much easier and more rewarding to interact with on screen than printed on paper.
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Formula for success: under promise and over deliver.
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Swipe from the best, then adapt.
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Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
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And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
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If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
TOM PETERS