Have you set high standards in the past that make it clear what level of performance you demand?
TOM PETERSThe best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
More Tom Peters Quotes
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Success requires a persistent misreading of the odds.
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What you decide not to do is probably more important that what you decide to do.
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Don’t ‘tolerate’ mistakes. Embrace them!
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With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Bold botches are to be cherished.
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A completely free library is as rare as a truly free lunch.
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I think it’s wonderful to save the world, but you need to be part of the world, too.
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How do you achieve excellence?…Stop doing non-excellent stuff!
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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South Africa has all the tools to compete in the new global village – an eager workforce, ready to take on any challenge.
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I don’t want the 35-year-olds in my audience to think of me as as ‘pops’ giving the kind of advice that only 65-year-olds can understand.
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Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
TOM PETERS







