David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSPortability of lots of information should not be underestimated.
More Tom Peters Quotes
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Garbage! Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.
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Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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Celebrate what you want to see more of.
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Organizations exist to serve. Period. Leaders live to serve. Period.
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If you love your company and love what you do, you will serve your customers better-period!
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I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
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Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
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And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
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I think it’s wonderful to save the world, but you need to be part of the world, too.
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With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
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Success requires a persistent misreading of the odds.
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The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
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Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
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For me, reading is reading.
TOM PETERS