We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKToday, we are pleased to announce the biggest advancement in iPhone.
More Tim Cook Quotes
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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An acorn would never brag about giving shade.
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Apple is this great American company that could have only happened here.
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In the long arc of time, you are only relevant if customers love you.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Apple Pay is forever changing the way we pay for things.
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