We make the best phone, we don’t make the most phones.
TIM COOKWe make the best phone, we don’t make the most phones.
TIM COOKI believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKI don’t think Apple has to own a content business.
TIM COOKThe sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOKThe government should always be the one defending civil liberties.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKI love museums. But I don’t want to live in one.
TIM COOKThe longer the meeting, the less is accomplished.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOKLife is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKApple Pay is forever changing the way we pay for things.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKExcellence has become a habit.
TIM COOKCreativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK