Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKToday, we are pleased to announce the biggest advancement in iPhone.
More Tim Cook Quotes
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From our point of view it’s important that Apple not be the developer for the world.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Our message, to people around the country and around the world, is this: Apple is open.
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There’s something very dangerous happening in states across the country.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Gaming has kind of evolved a bit. More people play on portable devices.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOK