I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOKApple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
More Tim Cook Quotes
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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The government should always be the one defending civil liberties.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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I am driven by great work and seeing people do incredible things and having a part in that.
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An acorn would never brag about giving shade.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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You can only do so many things great, and you should cast aside everything else.
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Apple Watch is the most personal device we’ve ever created.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Discrimination, in all its forms, is bad for business.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOK