Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKApple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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America is always stronger when we do things together.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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From our point of view it’s important that Apple not be the developer for the world.
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I love museums. But I don’t want to live in one.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Excellence has become a habit.
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Our message, to people around the country and around the world, is this: Apple is open.
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I am driven by great work and seeing people do incredible things and having a part in that.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK






