In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKApple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
More Tim Cook Quotes
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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You want to be the pebble in the pond that creates the ripples for change.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Apple Pay is forever changing the way we pay for things.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Apple is this great American company that could have only happened here.
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In the long arc of time, you are only relevant if customers love you.
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Nobody wants to buy sour milk.
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Certainly some things that are very good can sometimes be used in a bad way.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK