We make the best phone, we don’t make the most phones.
TIM COOKOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
More Tim Cook Quotes
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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From our point of view it’s important that Apple not be the developer for the world.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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In the long arc of time, you are only relevant if customers love you.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Gaming has kind of evolved a bit. More people play on portable devices.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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You want to be the pebble in the pond that creates the ripples for change.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
TIM COOK