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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.

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Area Creativity Discipline Innovation One Some Something Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOK

Barries Focus Problem Redefine Scale Thing
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK

Forget Happen History One Person Yield
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK

Company Data Everyone Follow Make Money Personal Right Think Worried
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK

Driven Great Incredible People Seeing Thing Work
So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOK

Being Clear Consider Gay Gift Given God Greatest Let Proud
I love museums. But I don’t want to live in one.
TIM COOK

Live Love Museum Want
There’s something very dangerous happening in states across the country.
TIM COOK

Across Country Dangerous Happening Something State
From our point of view it’s important that Apple not be the developer for the world.
TIM COOK

Apple Developer Important The Point View World
I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK

Ahead Apple Best Confident Continue Lie Magical Make Place Together Year
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK

Bank Fix God Lip Ned never Other People Shot
You can’t have a back door that’s only for the good guys.
TIM COOK

Back Door Good Guy Only
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong

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