Excellence has become a habit.
TIM COOKExcellence has become a habit.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
TIM COOKI believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOKYou can only do so many things great, and you should cast aside everything else.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKA lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
TIM COOKWe say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOKIt’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOKApple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOKIntuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKPeople are running huge enterprises off of hacking and stealing data.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK