Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKCreativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
More Tim Cook Quotes
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I love museums. But I don’t want to live in one.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Apple Pay is forever changing the way we pay for things.
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You can’t have a back door that’s only for the good guys.
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I just want to build great products.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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There’s something very dangerous happening in states across the country.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple is this great American company that could have only happened here.
TIM COOK