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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.

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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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I love museums. But I don’t want to live in one.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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We make the best phone, we don’t make the most phones.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Let your joy be in your journey, not in some distant goal.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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People are running huge enterprises off of hacking and stealing data.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Apple Pay is forever changing the way we pay for things.
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