Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKThe longer the meeting, the less is accomplished.
More Tim Cook Quotes
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Nobody wants to buy sour milk.
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You want to be the pebble in the pond that creates the ripples for change.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Price is rarely the most important thing. A cheap product might sell some units.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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In the long arc of time, you are only relevant if customers love you.
TIM COOK






