We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKThe longer the meeting, the less is accomplished.
More Tim Cook Quotes
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You are more powerful than you think.
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Excellence has become a habit.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Nobody wants to buy sour milk.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK