Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKThe longer the meeting, the less is accomplished.
More Tim Cook Quotes
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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A great product isn’t just a collection of features. It’s how it all works together.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK